ZIIIRO AURORA PREVIEW
Hello Everyone!
We have been busy recently developing a new model launching in the next few months. Name of the watch Aurora comes from ‘Aurora Borealis or Northern Lights’ – a natural light display observed at night particularly in the polar regions. We chose this name due to its color resemblance on the clock face (green-blue-yellow) of our new watch.
So can you even read time on that thing?? Good question 
You bet we have an answer for you too.
Displaying the time on Gravity and Mercury was performed using a combination of two swirls (hour and minute). What we are experimenting on Aurora is to reduce both swirls into a single element without taking away any functionality from the watch. Hour indicator which is on the bottom layer uses a 100% to 0% blue gradient and the Minute indicator uses a 100% to 0% yellow gradient. Overlapping both layers create a color mixing result thus producing an ever changing clock face color! It allows the user to learn a new way of interpreting time by understanding mixture of different colors.
(Top picture left: 5:17 am/pm – bottom layer blue (100%) is near the 5o’clock position and green (100% yellow mixed with blue) is at the 17 mins position)
And not to forget, this model is fully interchangeable with the Gravity so for those who purchased before, get this clock for mix and match! 
There's 22 Comments So Far
March 22nd, 2011 at 8:54 pm
When will they be available?
March 22nd, 2011 at 9:07 pm
We are expecting a release around end of April, 2011 if everything goes smoothly.
March 22nd, 2011 at 9:13 pm
Will there be a pre order period?
Thanks
March 22nd, 2011 at 9:53 pm
Well, I guess it’s a good thing that I haven’t been able to get my Gravity yet, these look pretty awesome too.
March 22nd, 2011 at 11:54 pm
isnt the time on the last watch 4 :10???
March 23rd, 2011 at 5:53 am
@ Jatin: time on last watch is 1:21 because the minute disc with 100% yellow is standing at the 21minutes area. so the other one must be the hour at 1o’clock
March 23rd, 2011 at 9:26 am
This is simply an excellent master piece, keep up the good job, and don’t forget, you guys have many fans supporting you out there!
March 23rd, 2011 at 2:29 pm
Wow takes a while to get used to but looks funky! Is there any ideas on how much it will cost when it comes out?
March 24th, 2011 at 5:21 am
Wow these are sick! But I’m interested in the mercury, are anynew colours going to be coming out soon? I need to decide whether Or not to just order one now or wait until there is more selection, then ship it to Canada
March 24th, 2011 at 9:03 am
@Nic: Nope, there are no plans in release new colors for the Mercury soon.
March 24th, 2011 at 3:12 pm
Hello, Derick, can you mail me about wholesale order? art.strass@gmail.com
March 24th, 2011 at 6:51 pm
nice! keep it up!
March 29th, 2011 at 5:05 am
Ok, thank you. I’ll be ordering soon!
April 4th, 2011 at 11:04 pm
This watch is squarely incredible! I wait its release! Beautiful work.
April 5th, 2011 at 2:00 am
Still thinking about the late april launch? any idea on pricing?
April 5th, 2011 at 2:44 pm
Can you post some sample how is the watches work?
May 2nd, 2011 at 4:30 pm
@ Jatin… I agree. The last watch is reading 4:05 ish. I think these guys are morons if they are making fun of people who can’t read the time on their watches when they themselves can’t!
July 20th, 2011 at 10:52 am
No, it isn’t Jatin & Mike… and there’s no reason to be rude Mike.
July 22nd, 2011 at 4:09 pm
I wonder where you have a physical store that I buy the watch ziiro Aurora
September 6th, 2011 at 10:21 am
do you ship in the philippines? im crazy about this….
November 9th, 2011 at 7:12 pm
Why do all of them look so girly.. for the ones which have a decent Mens version kind of dial, the strap seems pretty feminine.. Is there a dedicated Mens watch selection?
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